Stop Optimizing Keywords for ChatGPT (with Shane Tepper)

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Most brands trying to figure out their AI search visibility start with the same move: take their existing keyword list and ask which ones to "optimize for AI" too. Shane Tepper, co-founder of Resonate Labs, thinks that's backwards — and after this conversation, I do too. This episode is part interview, part real-time reaction to a stretch of AI search news that hit f...