What Do ChatGPT Ads Actually Change for Brands?

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe ChatGPT ads are officially here, but what do they actually change? In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction ma...