What Does Entity Authority Actually Look Like in AI Search?

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI search engines decide who to trust? In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why...