What Google's AI Mode Data Reveals About How People Search Now

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe User behavior in AI search has moved, and Google's own data confirms it. This week, Cassie breaks down what that shift actually looks like, why Bing's newest Webmaster Tools features were built to measure exactly this, and what both mean for your visibility strategy. We also cover Semrush's expanded 2026 AI Visibility Index (126 million prompts — the biggest AI searc...