45. How To Do Competitor Research & Analyse The Market

This week we are discussing how to do competitor research & analyse the market Starting with the basics: What is competitor research and analysis and why is it important to do? What is the difference between competitor research on amazon vs traditional competitor research and analysis? Why is it worth doing Amazon specific competitor research? Into the detail: What features are there directly on the Amazon platform to support competitor research & analysis? And where can you find them? How do the parts of the tool relate to each part of the customer journey, from awareness to brand building, to purchase, loyalty & retention? What strategies can be adopted to manage competition? How can competitors affect your sales and marketing strategy? How does competitor analysis affect the verticals that advertisers list in? How can you use competitor analysis to find opportunities in other markets or regions? What tools are available to help with Amazon competitive research and analysis? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.