iGaming Daily

This episode explores the UK National Audit Office’s (NAO) study into the Fourth National Lottery Licence, examining its scope, wider implications, and the performance of current operator Allwyn. We analyse how regulatory oversight, public perception, and macroeconomic conditions influence ticket sales, returns to good causes, and overall trust in the system. Key Topics Scope of the NAO study and its focus on the Department for Culture, Media and Sport The initial ambitious targets set by Allwyn and their current status Impact of macroeconomic factors on lottery ticket sales and donations Legal challenges faced by Allwyn and their effects on operations Responsibility sharing among operator, gambling commission, and government Public perception of the lottery and its social contribution Potential effects of the NAO study on confidence in regulatory oversight Comparison of the UK lottery with international practices Host: Fernando Noodt Guests: Ted Orme-Claye & Viktor Kayed Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode features an in-depth discussion on Entain's Q3 performance, industry challenges, and strategic outlook amidst regulatory pressures and market shifts. Experts analyse financial results, regulatory impacts in Brazil and the UK, and BetMGM's US growth, providing valuable insights for investors and industry followers. Key Topics Entain's Q3 financial results and outlook Impact of UK and Brazil regulations on gambling operators BetMGM's growth and US market strategy Industry lobbying against tax increases and job impact Market share shifts in online gambling in UK, New Zealand, Spain, and Canada Host: Charlie Horner Guests: Patrick Killeen & Conor Porter Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode explores the recent acquisition of Betdaq by Matchbook, the state of the UK betting exchange market, and the potential impact of prediction markets on the industry. Experts discuss market consolidation, growth opportunities, and future trends in betting exchanges. Key Topics Matchbook's takeover of Betdaq State of the UK betting exchange market Impact of prediction markets on industry growth Market consolidation and competition Liquidity and customer base integration Potential for industry revival through innovation Host: Fernando Noodt Guests: Patrick Killeen & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the potential for a common EU tax on online gambling, the political and economic factors influencing EU budget negotiations, and what this means for the iGaming industry. Our guests discuss the current draft of the EU budget, the support and opposition from various member states, and the future prospects of gambling taxation within the EU. Key Topics EU budget negotiations and the absence of a gambling tax in the initial draft Support for common taxes on emissions, consumption, and carbon offsetting Opposition from Malta and other countries with significant iGaming industries Potential for future inclusion of gambling taxes in subsequent budget cycles The influence of member states' economic conditions on tax support The role of political blocs and national interests in EU funding decisions The impact of macroeconomic pressures on EU fiscal policy The importance of lobbying and advocacy in shaping EU tax policy The relationship between gambling industry fragmentation and EU regulation Future prospects for a unified EU approach to gambling taxation Host: Charlie Horner Guests: Ted Menmuir & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the Nordic Compass initiative, a proposed unified Nordic stock exchange aimed at increasing liquidity and competitiveness for Scandinavian companies. We discuss the economic, regulatory, and industry implications of this project, featuring insights from industry experts. Key Topics Nordic Compass Alliance: Its origins, leadership, and core objectives Unified Regional Exchange: Potential benefits for Scandinavian capital markets European Regulatory & Market Fragmentation: The structural hurdles facing European PLCs Capital Flight: The impact of Eurozone businesses migrating listings to the US iGaming Perspectives: Industry reactions from Betsson and Better Collective EU Economic Policy: How the 2028–2034 EU budget cycle influences market integration Norway's EEA Status: The role of non-EU EEA membership in Nordic financial cohesion Future Outlook: Strategies to restore competitiveness across European and Nordic markets Host: Charlie Horner Guests: Ted Menmuir & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, football star Niklas Süle shares his journey from professional football to entrepreneurship in the gaming industry. Discover how his sports experience influences his approach to business, game development, and fan engagement. Key Topics Niklas Süle's transition from professional football to gaming entrepreneurship The influence of football leadership skills on business management Development of mobile and iGaming products by Games & Leaves Fan engagement strategies learned from football applied to gaming The importance of product quality over marketing hype in gaming Challenges of shifting from mobile games to iGaming Team diversity and collaboration in business and sports The role of passion and drive in career transitions Future plans for Games & Leaves and new game development Insights into the sports industry and gaming crossover Host: Joe Streeter Guest: Niklas Süle Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the evolving landscape of crypto and payment infrastructure in the iGaming industry with experts from Payhound.com Discover how crypto is solving key challenges, the importance of seamless payment systems, and the future of cross-border transactions. Key Topics Crypto's utility in iGaming Impact of (MiCA) legislation on payments Crypto treasury management Cross-border payment challenges Player experience and payment speed Crypto onramps and offramps Partnerships with sports clubs for branding Cost considerations in payment processing Host: Fernando Noodt Guests: David Kicks & Peter Woodfine Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the recent financial performance of Ladbrokes in Ireland, the impact of new regulations, and the broader implications for the Irish gambling market. Join us as we analyse industry trends, regulatory changes, and strategic responses from major operators. Key Topics Ladbrokes financial performance in 2025 Impact of Irish gambling regulations Entain's cost-cutting and strategic shifts Retail closures and online growth Market comparison between UK and Ireland Regulatory authority of Ireland (GRA) Industry response to regulatory changes Future outlook for Irish betting industry Host: Charlie Horner Guests: Ted Orme-Claye & Patrick Killeen Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry. Key Topics MOFO's disruptive approach to iGaming content Balancing evergreen and trending casino games The importance of making noise and visibility Trend detection and rapid game development Customising games for individual casinos The role of pop culture and current events The bravery to be provocative and edgy Predicting trends and forecasting content The dual strategy of evergreen and timely content Using geolocation and player data for targeted games Host: Fernando Noodt Guests: Jessica Collins & Jennie Strandberg Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the latest UK tax data on betting and gaming, the potential impact of doubling machine game duty, and the legal case involving Jumpman Gaming. Our experts analyse what these developments mean for the industry and government policy. Key Topics UK tax receipts from betting and gaming Impact of doubling machine game duty Legal case of Jumpman Gaming and remote gaming duty Government's approach to gambling regulation Industry response to tax policy changes Host: Charlie Horner Guests: Martyn Elliott & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures. Key Topics The concept of positionless marketing and its origins How AI accelerates marketing processes and decision-making Restructuring organizations for AI-driven marketing Case examples of AI enabling smaller operators to compete The future of AI agents as CRM employees Host: Charlie Horner Guest: Pini Yakuel Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode explores the increasing pressure on social media platforms from gambling trade bodies, focusing on legal actions and regulatory challenges related to illegal gambling advertising. Experts discuss the responsibilities of platforms like Meta and Google, the impact of recent lawsuits, and the broader implications for online advertising and consumer protection. Key Topics Legal action against Meta and other platforms for illegal gambling ads The responsibility of social media companies in regulating gambling advertising The impact of Dutch trade bodies' lawsuit on online advertising Broader regulatory challenges in the global online gambling industry The role of enforcement and fines in shaping platform behavior The influence of international markets like Brazil and Argentina on regulation The use of mental models and frameworks in understanding platform accountability Potential precedents set by Dutch lawsuit for European regulation Host: Fernando Noodt Guests: Ted Menmuir & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode explores the complex legal landscape of prediction markets in the US, recent court cases involving Kalshi, and the implications for the industry. Additionally, it covers DraftKings CEO Jason Robbins' stance on responsible gambling amidst media scrutiny. Key Topics Legal challenges faced by Kalshi in Ohio and Tennessee The circuit split and potential Supreme Court review Economic consequences and regulatory implications DraftKings' approach to responsible gambling amidst media scrutiny The rapid evolution of prediction markets and regulatory responses Host: Charlie Horner Guests: Adam Candee Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode explores the potential doubling of machine games duty in the UK, its implications for land-based operators, and the broader impact on the gambling industry and sports sponsorships. Experts discuss government pressures, industry responses, and future outlooks. Key Topics Potential doubling of machine games duty in the UK Implications for land-based betting shops and closures Government support and industry lobbying efforts Impact on sports sponsorships and racing industries Industry response to tax hikes and regulatory pressures Future outlook for online and retail gambling sectors Host: Fernando Noodt Guests: Christian Lee & Patrick Killeen Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode explores Brazil's sudden ban on the regulated betting industry, the political motivations behind it, and its potential impact on the market, sports, and illegal betting activities. Experts discuss the legal, economic, and social implications of Lula's decision and what the future might hold for Brazil's gambling landscape. Key Topics Brazil's sudden ban on regulated betting industry Political motivations behind Lula's decision Legal and economic implications for operators Impact on sports sponsorship and football clubs Rise of illegal betting market post-ban Future prospects for gambling regulation in Brazil Host: Fernando Noodt Guests: Lucia Gando & Ted Menmuir Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore Brazil's potential ban on online gambling, the political motivations behind it, and its economic implications. Join us as we analyse the rapid escalation of the situation and what it means for the industry and the country's economy. Key Topics Brazil's potential ban on online gambling Political motivations behind Lula's stance Economic impact of banning gambling Illegal vs. legal gambling markets in Brazil Industry response to regulatory threats Election influence on gambling legislation Economic contributions of the gambling sector Legal challenges and future outlook Host: Charlie Horner Guests: Leonardo Biazzi & Elisa Marcante Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This episode explores the evolving landscape of prediction markets, focusing on Polymarket's efforts to gain regulatory acceptance in Europe and the US. We discuss the regulatory challenges, strategic lobbying, and potential market expansion, providing insights into the future of prediction markets in the global betting industry. Key Topic Polymarket's lobbying efforts in Europe and UK Regulatory classification of prediction markets as financial services Differences between US and European regulation of prediction markets Potential market expansion and audience in Europe Societal and regulatory concerns around prediction markets Host: Fernando Noodt Guests: Ted Menmuir & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the rapid growth of sweepstakes casinos, their unique demographics, and what the future holds for this emerging vertical in the iGaming industry. Guest Alexandre Tomic shares exclusive data insights and discusses regulatory challenges and opportunities. Key Topics Growth of sweepstakes casinos in the US and Europe Data insights from Alea platform showing rapid expansion Differences between real money gaming and sweepstakes Demographics and player behaviour in sweepstakes Importance of account management for success Emerging verticals and future opportunities Regulatory challenges and market shifts Impact of regulation on innovation and growth Host: Charlie Horner Guest: Alexandre Tomic Producer: Anaya McDonald Editor: Anaya McDonald Heading to SBC Summit in Lisbon check out Alexandre Tomics panel: Beyond the Hype: What the Data Really Says About Sweepstakes https://sbcevents.com/sbc-summit/agenda/?selectedSession=4ggrg7qmrcpkrv8my0nxffjf5q Track: Global & Emerging Markets Stage - Western Europe - Stage 2 Date: Wed 30 September 2026 Time: 11:40 - 12:00 BST Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, industry experts discuss the potential impact of increased machine game duty on retail betting shops, government policy, and the future of gambling regulation. They explore the economic and social implications of regulatory changes and industry responses. Key Topics Impact of machine game duty on retail betting shops Government policy and tax proposals for gambling Industry response to regulatory changes Economic and social implications of gambling regulation The decline of high street betting shops and industry adaptation Host: Charlie Horner Guests: Joe Streeter & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, Dmitry Starostenkov, CEO of Evenbeter, discusses the company's rebrand, expansion into online casino, and strategic growth plans amidst industry challenges. Learn about their product innovations, market expansion, and future outlook in the evolving iGaming landscape. Key Topics Rebranding to reflect organisational growth and product expansion The importance of continuous development and evolution in iGaming products Strategic expansion into online casino and geographic markets Addressing market gaps with new product offerings like OneClick Casino Navigating regulatory challenges in key markets like Nordics and US The convergence of poker and casino markets and new opportunities Building partnerships and deepening client relationships post-rebrand Future product roadmap and growth strategies for 2027 Host: Charlie Horner Guests: Dmitry Starostenkov, CEO at Evenbeter Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.