S02.EP11 - Brand Discovery & Innovation with Jose Cabeller

Jose Caballer is a designer, strategist & creative entrepreneur. He currently teaches organizations how to create a culture for rapid innovation - focused on alignment, experimentation & feedback. Jose previously worked at RazorFish during the dot com era, and ran a digital agency for 11 years, working with clients such as Jamie Oliver, Disney and Nike. Today he combines his 20 years of design and business experience to train thousands of professionals on webinars and in workshops worldwide. What some people may not know, is that Jose co-founded The Skool with Chris Do, which is now called TheFutur and this is where we came across Jose. Jose released CORE which is a Design Strategy Framework and consequently is one of the TheFutur’s most popular products. Today we’re going to discuss CORE, brand strategy & innovation and how these tools can be used to help businesses achieve their goals. Plus, we’ll get a sneak peek into Jose’s latest project, The System.