Newsletter Ideas for Realtors, Matchmakers & More

TJ welcomes Alec Kremins, Beehive's Partnership Manager and founder of the JLM Scoop, a local Jerusalem newsletter with nearly 6,000 subscribers. Alec shares his journey of starting the newsletter while onboarding at Beehive, how he validated the idea in a new city, and why local newsletters can open doors—even beyond revenue. From sponsor negotiations to delegation and audience building, this episode is packed with real-world tactics. Alec offers deep insight into his monetization strategy, explaining how he secures sponsors like a real estate firm, manages a lean operation with freelance help, and focuses on sustainable growth. He also reflects on the limits of local newsletter revenue when treated as a side hustle and explains why ownership and strategic partnerships are crucial. Tune in for ideas on expanding into lead gen, launching agency services, testing audience segmentation for monetization, and even using newsletters to support local matchmaking and events. Reach Alec at: 🔗 Website: beehive.com/partners 💬 LinkedIn: Alec Kremins 🐦 Twitter/X: @AlecKrem #LocalNewsletter #NewsletterGrowth #BeehiveNewsletters #MonetizeYourNewsletter #EmailMarketing #JerusalemStartups #SideHustleSuccess #ContentMarketing #NewsletterTips #DigitalEntrepreneur