SEO in 2025 Surviving the AI Overview Crisis

Date & Time: April 8,2025 - 11:00 AM ETDuration: 1 HourSpeaker: Wil Reynolds & Joy HawkinsWebinar Sponsor: Langan Financial GroupIf your business relies on search traffic, the rise of AI overviews on Google might feel like a threat. According to Ahrefs, some companies have seen a staggering 20-40% drop in clicks—and the trend isn’t slowing down.Join us for an exclusive interview with Wil Reynolds, where we’ll dive into:🔍 The real impact of AI on search traffic and conversions📈 Proven SEO strategies that still work (and what to avoid)🤖 How to optimize your content for the AI era💡 Innovative approaches to Generative Engine Optimization (GEO)Whether you're a business owner, marketer, or SEO professional, this session is packed with insights to help you adapt and thrive.Links:Wil Reynolds -https://www.linkedin.com/in/wilreynolds/https://www.seerinteractive.com/people/team/wil-reynoldsThe dashboard for tracking your search vs ai vs socialhttps://www.seerinteractive.com/insights/how-to-track-your-search-vs-ai-vs-social-disruption-in-looker-studio March Webinar with Barry Schwartzhttps://localu.org/watch-seo-2025/Client Ranking: AIO KW Coverage vs Client Ranking: AIO Conv. Impacthttps://bit.ly/44iPMm6Deep Research AI Tracking Toolhttps://cheq.ai/AI Bot Tracking Traffichttps://www.cloudflare.com/Zip Tie - Click Through Rate Studyhttps://ziptie.dev/blog/how-ai-overviews-will-affect-publishers/Get hidden social informationhttps://phantombuster.com/Tracking AI Blog Posthttps://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeawaysChapters:00:00 - Introduction: AI Dominating Search Results00:30 - AI and the Impact on Traffic01:06 - Revenue vs. Traffic Metrics04:14 - B2B vs. B2C Impact06:26 - Tracking AI Traffic09:02 - Strategies to Appear in AI Overviews11:31 - Local SEO and AI14:03 - Improving Local Business Content16:04 - Content Strategy and SEO20:11 - Effective Use of Social Media for Business23:41 - Tools for Analyzing AI Traffic27:01 - Preparing for Future AI Changes