Beyond the Hype: The Realism of GenAI in Localization

This December, one of the industry's most technical events returns. Konstantin Dranch, founder of CustomMT, gives us an inside look at the GenAI in Localization online conference. We explore its “nerdy” and “realist” approach, which substitutes marketing hype for practical, hands-on workshops. He reveals the 2025 program's focus: moving beyond potential to showcase 12 real, operationalized GenAI systems built by localization teams, and how localization leaders must now act as “diplomats” to “search and destroy rogue initiatives.”