8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail

David Schroder, Senior Manager of Marketing Data and Analytics at CallRail, talks about the strategy and tools you need to properly attribute your marketing efforts. If you don’t know where your sales are coming from, you’re unlikely to know where you should be making more investments. While tools like Bizible are out of the reach of a lot of SMBs, CallRail’s offerings are opening up many opportunities for marketers to understand multitouch attribution. Today, David discusses how CallRail’s recent product expansion helps marketers evaluate their marketing performance across online and offline channels. Show Notes Connect With: David Schroeder: Website // LinkedIn The MarTech Podcast : Email // Newsletter // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .