Calculating CAC -- Paul Orlando // USC

USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer acquisition costs. Show Notes Connect With: Paul Orlando: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .