Community Week: Infrastructure for building scalable communities -- Rachel Makool // GoDaddy

Sponsored By Knit . This week we're doing a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, we discuss the infrastructure that brands need to build to support a scalable community. Show Notes Connect With: Rachel MaKool: Website // Linkedin // Twitter The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .