CRO for Conversion or Value? -- Will Laurenson // Customers Who Click

This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson , Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show Notes Connect With: Will Laurenson : Website // LinkedIn The MarTech Podcast : Email // Newsletter // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .