De-risking Audio Advertising -- Scott Simonelli // Veritonic

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn’t hearing them and tracking their performance means looking at multiple tools. Today, Scott discusses de-risking your audio advertising. Show Notes Connect With: Scott Simonelli: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .