How ABM is changing SMB marketing -- Randi Barshack // RollWorks

In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you’re an SMB, you shouldn’t be afraid to ask questions how ABM can benefit you. Show Notes Connect With: Randi Barshack: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .