Intent Data Is Dead. Alpha Signals Aren’t.

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered content engagement, building custom HubSpot workflows that activate on meaningful buyer interactions, and measuring pipeline generation instead of vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .