Landscape Of PR Tech

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show Notes Connect With: Jerry Touslee: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .