Should You Run Your Own Affiliate Program? -- Dustin Howes // Performance Marketing Magic, LLC

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing can be a great way to improve your sales when you’ve hit a certain threshold of monthly revenue and you've optimized all your other marketing channels. But, the biggest decision companies have to make is whether they’ll manage their own affiliate programs or outsource them to an agency or consultant. Today, Dustin discusses whether you should run your own affiliate program. Show Notes Connect With: Dustin Howes : Website // LinkedIn The MarTech Podcast : Email // Newsletter // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .