The best data source to understand what is popular in B2B media
MarTech Podcast ™ // Marketing + Technology = Business Growth

The best data source to understand what is popular in B2B media

Nov 11, 2025
5:19
E2348
-(0)

About this episode

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows through iterative testing, and validating AI outputs by asking it to explain its reasoning process. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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Episode Details

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full
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audio/mpeg

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