The biggest misconception CMOs have about what AI agents can actually replace today
MarTech Podcast ™ // Marketing + Technology = Business Growth

The biggest misconception CMOs have about what AI agents can actually replace today

Feb 18, 2026
5:28
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About this episode

Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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full
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