Understanding the Media Publishing Landscape

Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google search, and implementing pay-to-crawl models similar to Netflix's shift from subscription to advertising-supported tiers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .