Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor’s next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show Notes Connect With: Derrick Jenkins: Website // LinkedIn The MarTech Podcast : Email // Newsletter // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .