Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky  // HG Insights
MarTech Podcast ™ // Marketing + Technology = Business Growth

Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky // HG Insights

Jan 15, 2020
13:15
E389
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About this episode

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show Notes Connect With: Elizabeth Cholawsky: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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Episode Details

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full
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audio/mpeg

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