Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks

For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a scaled program. Show Notes Connect With: Randi Barshack: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .