Why ABM is not a Marketing Strategy -- Justin Gray // Shift Paradigm

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there’s often just focus on targeting accounts. However, they’ve led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why ABM is not a marketing strategy. Show Notes Connect With: Justin Gray : Website // LinkedIn The MarTech Podcast : Email // Newsletter // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .