Why CEO’s still don’t get modern marketing

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .