About this episode
Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work. See omnystudio.com/listener for privacy information.
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Episode Details
- Author
- Bloomberg
- Show Type
- full
- Audio Format
- audio/mpeg