Gamma: From Zero to Viral Product in a Week

[Monty2026: The Next Big Thing: Private Company Highlights] Grant Lee (Co-Founder & CEO, Gamma) in conversation with Jamie Montgomery (Co-Founder & Managing Partner, March Capital) Lee traces Gamma's founding story — started in mid-2020 in London — through three product phases, culminating in a March 2023 relaunch that fixed the product's first-30-seconds experience and triggered explosive, entirely organic growth driven by creators sharing the tool with their audiences. The relaunch took Gamma from months of effort to reach 60,000 users to tens of thousands of new signups a day within a week. The company has kept its original 12 employees since launch, operates with fewer than 70 people total under a "player-coach" model with no traditional management layer, and Lee credits the growth to personally onboarding creators one by one rather than paid acquisition.