76: Turn Your Knowledge Into an Online Course with Tom Libelt

Impulsive is the name of the game for Tom Libelt. But, thankfully, those rash decisions, along with some grit and determination has turned Tom into an incredibly successful serial entrepreneur with a wealth of experience under his belt, ranging from coffee shop owner to expert in re-marketing ad campaigns. In this episode, Tom and Estie dive deep into the marketing aspect of online courses, including what to include in your course, how to find the right target for it and how to build your remarketing ad campaign. We also discuss Tom's real struggle with EBS, the incurable, yet manageable Entrepreneurial Boredom Syndrome and how to keep going when it seems like an endless treadmill of building your business, getting it systemized, getting bored and then starting again.