What Netflix's move into advertising means for Kiwi media

Experts are warning that the rollout of ads on New Zealand's biggest streaming service could be ushering in a huge shift in the local market. Netflix holds about 50 per cent of the streaming audience in New Zealand and in March it will roll out its ad-supported services to Kiwi viewers. But what does that mean for local content producers who rely on advertising dollars? Massey University professor of marketing Bodo Lang spoke to John Campbell.