About this episode
Send us Fan Mail Managing ACOS in the beauty category can be like a bumpy road, but with the right approach, you can turn those ups and downs into steady progress. In this video, Steven Pope and Victoria, a Brand Manager at MAG will show you how to handle the challenges of fluctuating ACOS and why focusing on sales over strict cost goals is the key to long-term success on Amazon. They will talk about realistic ACOS targets, explain why boosting sales, even at a higher ACOS is so...
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Episode Details
- Author
- Steven Pope
- Show Type
- full
- Audio Format
- audio/mpeg