STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rule

Send us Fan Mail Most Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales. You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign. But remember, auto and broad match campaigns often give you a lower ACoS and better performance than exact match. In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and br...