When to Use Single vs. Multiple Keywords for Amazon PPC Campaigns

Send us Fan Mail When running an Amazon advertising campaign, one of the key decisions you'll need to make is whether to use a single keyword campaign or a multiple keyword campaign. The answer to this question depends on a number of factors, including the number of keywords you're targeting, the competitiveness of those keywords, and your overall advertising goals. Steven Noch, an Amazon advertising expert, advocates for using multiple keyword campaigns in most cases. The reason for this is...