Why do all ASINs start with "BO" (ISBNs sucked, that's why)

Send us Fan Mail 00:00 Why do all ASINs start with "B0" (ISBNs sucked, that’s why) 00:04 Did you know that Amazon started out as a bookseller? 00:21 Amazon put "B0" as the starting alpha numeric in front of every single product in its catalog. 00:27 The ASIN was born 00:34 The ISBNs were extremely problematic 00:53 Amazon was officially launched on July 16, 1995 01:06 ISBN stands for International Standard Book Number 01:27 Amazon made a marketplace where everybody sold on the sam...