60. Marketing That Gets Results | Phillip Stutts

Phillip Stutts comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,407 election victories, including 3 U.S. Presidential victories. Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win-or-die mentality. Phillip has spoken in front of 50 million+ people in his career and made more than 350 national media appearances including ESPN, CBS, FOX BUSINESS, FOX NEWS, MSNBC, and CNN. Phillip has been interviewed by renowned business, entertainment, and health leaders. NEXT STEPS MENTIONED IN THIS VIDEO: 1. Go to phillipstutts.com. 2. Subscribe to his blog - phillipstutts.medium.com. 3. Listen to his Podcast – The Undefeated Marketing Podcast. TOPICS DISCUSSED IN THIS VIDEO: [0:37] – Target Market Mistakes. [6:39] – Acquire Enough Data to Assess It and Use It. [9:53] – Leveraging the Status Quo. [23:10] – Your Brand Isn't Built on One-Sided Wins. [35:22] – Deciphering Positive from Negative Influence. [36:45] – The Power of the Thank You Note. [39:11] – Why Now? [39:17] – What Are You Hoping We Get from the Book? [49:26] – What Kind of Help Can You Give?