CLASSIC: When (and why) did the US start calling its citizens consumers?

Today, the terms "citizen" and "consumer" are often used interchangeably by authors, journalists and politicians. To some experts, this shift has disturbing implications. But how important is a word? How did this switch occur, and why? In today's classic episode, Ben and Noel explore the implications of this strange, often unexamined, evolution. See omnystudio.com/listener for privacy information.