Creating true AI value in a privacy-first analytics world with Thomas Tauchner @JENTIS ​

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ , a serial acquirer of B2B SaaS companies. In episode #5 of season 5, Anna Nadeina talks with Thomas Tauchner, Founder and CEO of JENTIS. --------------Episode's Chapters---------------- 02:13 Founding Gentis: From Agency to Product 03:05 Challenges and Growth of Gentis 04:19 Separation of Agency and Product 05:34 Transitioning from Agency to Product Workflow 07:21 Customer-Centric Approach and Market Adaptation 14:25 Innovators vs. Early Majority: Market Segmentation 17:55 AI Integration and Synthetic Users 22:54 Improving Ad Spend and Pricing Strategies 23:26 Challenges in Pricing for Different Customer Segments 24:22 Impact of AI on Sales and Marketing 25:11 Sponsored Segment: Rewardful Affiliate Program 26:06 Sales Process and Customer Engagement 30:39 Importance of Agencies in Sales Strategy 33:13 Implementing Processes for Scaling Up 38:18 Big Wins and Lessons Learned 40:38 Decision-Making Hacks for Teams Thomas- https://www.linkedin.com/in/thomas-tauchner/ JENTIS - https://www.jentis.com/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796