How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ , a serial acquirer of B2B SaaS companies. In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like. Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing." In this episode: → The single blog post that drove more traffic in 4 hours than the previous year combined → Why going open source almost became their biggest threat → What ChatGPT traffic actually converts like vs. Google → How word of mouth becomes a growth engine you don't have to manage → Why Plausible ignores every acquisition and investor email ----------- Episode's Chapters ----------- 0:05 — Intro & Plausible Overview 4:49 — Going Open Source: Lessons & Pitfalls 8:58 — SEO, Content Marketing & AI Discovery 17:04 — Building Brand & Trust Over Time 20:24 — The Early Plateau & How Marko Joined 22:18 — Spotting & Solving Growth Plateaus 29:33 — The Boring Marketing Strategy & Growth Loop 32:36 — Metrics, Churn & Support as a Marketing Tool 38:56 — What Worries a Bootstrapped Founder 42:13 — Biggest Win & Biggest Failure 45:01 — Founder Hack: Async, Autonomous Team Culture Marko - https://www.linkedin.com/in/markosaric/ Plausible Analytics - https://plausible.io Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796