Big Vape: The Incendiary Rise of Juul E-cigarettes

Juul Labs seemingly started out with the aim to reduce smoking, but the company's e-cigarettes came to symbolize something very different: a teen vaping epidemic. Host Maddie Sofia talks with Time health writer Jamie Ducharme about the science and marketing behind the rise and subsequent controversy surrounding Juul Labs. Plus, a look at what might be next in the future of e-cigarettes. Click here for links to studies mentioned in this episode. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy