The Squishy Science Behind ASMR

The science is nascent and a little squishy, but researchers like Giulia Poerio are trying to better understand ASMR — a feeling triggered in the brains of some people by whispering, soft tapping, and delicate gestures. She explains how it works, and tells reporter Emily Kwong why slime might be an Internet fad that is, for some, a sensory pleasure-trigger. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy