The Cult of Momfluencers

Motherhood is hard, lonely, and exhausting... except, apparently, if you're a momfluencer. Since the mid-2000s, a crop of seemingly perfect, all-knowing mommy goddesses in billowy tunics have emerged on social media—and we can't help but feel that their highly monetizable (often misinformation-ridden) internet presences basically exist to make other moms feel less than. This week, with the help of journalist and real-life mother Sara Petersen, author of the forthcoming book MOMFLUENCED, Isa and Amanda spill the (organic, non-toxic, totally baby-safe) tea about how famous internet moms have become their own kind of 21st Century cult leader. To support Sounds Like A Cult on Patreon, keep up with our live show dates, see Isa's live comedy, buy a copy of Amanda's book Cultish, or visit our website, click here! Thank you so much to our sponsor, Modern Fertility! To receive 50% or more off your first month of therapy, go to modernfertility.com/CULT. Learn more about your ad choices. Visit podcastchoices.com/adchoices