Building a Lean Growth Machine for the World’s Largest Journaling App — Darius Mora, Reflectly

Darius Mora is the Chief Marketing Officer at Reflectly, the world’s largest journaling app. He’s been focused on ASO, free marketing, paid user acquisition, and retention for both Android and iOS apps. In this episode, you’ll hear about: (2:58) How Darius joined Reflectly. (4:48) How Reflectly added subscriptions and grew to 12 million users. (13:40) 3 solutions for getting past the growth “glass ceiling;” second product-market fit. (18:57) User retention and churn; the “leaky bucket;” Apple’s 85/15 revenue split. (24:52) A quick and easy hack for boosting retention: add paid subscriptions. (29:28) Split-testing strategies; Amplitude; Mixpanel; RevenueCat. (44:43) Advertising on TikTok vs. Instagram.