Transitioning a Free App with Millions of Users to Subscriptions — Vu Pham & Nick Robinson, Zero

Today's guests Vu Pham and Nick Robinson share their experience transitioning the world's biggest fasting app (Zero) to subscriptions, as well as their work on other popular health apps Less and Oak. In this episode, you’ll hear about: (6:07) Zero helped create the “fasting app” category. (9:17) How Zero is scaling health advice to millions of patients; Dr. Peter Attia. (13:13) Striking a balance between free features and paywalled premium content. (25:44) Data tracking; long-term revenue goals and retention. (32:38) Balancing a mission-driven mindset with paid conversions and return on ad spend. (41:33) Business success metrics; ARR; volume vs. conversion. (46:15) Forecasting ARR with auto-renewal status; A/B tests; churn.