Episode 7: Built for the Best Case. Protected for the Worst.

Most financial advisors don't talk about this publicly. Not because it's secret — because it requires some explaining. This episode does the explaining. Factor investing is the academic foundation behind how we build portfolios at Branning Wealth Management. Research by Eugene Fama and Kenneth French — Fama won the Nobel Prize in Economics in 2013 — identified specific characteristics of investments associated with higher expected returns over long time horizons: the market premium, the size premium, the value premium, and profitability. In this episode, Jason Branning explains each one in plain language and shows how they translate into a real portfolio. Then there's the question of risk. Most people think about risk as volatility — how much can I stomach? But in retirement, the right question is different: what decision could I make today that I would most regret later? That's called minimax regret, and it's a framework from decision theory that produces a very different kind of portfolio — one built for the best case and protected for the worst. Host: Jason Branning, CFP®, RICP® — branwealth.com Music Credits: Original music composed and produced by Johnson Rhett & Jennings Duncan.