Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)

Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 58 Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric. Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns. In this episode, we'll cover: Relation between ACOS and ACOTS. How to use Target ACOS to control ACOTS. Practical optimization tips Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights! Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Prologue 00:17 – Intro 01:03 – Part one recap 03:30 – How about ACOTS? Is it a Vanity Metric? 04:05 – See you next week 04:19 – ACOS and ACOTS synergy 09:00 – Taming ACOTS with ACOS 15:13 – Key decisions when making optimizations 20:38 – ACOS and ACOTS at a SKU level 26:05 – Free Tip 29:40 – Ensuring accuracy 33:23 – Final note 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness