When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh

Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit. In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆 Stuck wondering why your bids jump but conversions don't? You're not alone. Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to buyer intent signals, and how sellers can turn that reaction into outrageously low 1-2% ACoS wins. Along the way, you'll learn: • How to stack Best Deals and Lightning Deals for a one-two punch that triggers mattress-size purchases. • Why "owning the digital real estate" with Sponsored Display (30% of Brett's budget!) fuels cheap impressions that competitors ignore. •The hidden downside of dynamic bids, unconverted spend that snowballs beneath headline metrics, and the audit workflow Brett uses to stop the bleed. • Hard truths on black-box AI bidding tools vs transparent platforms like AdLabs. Whether you're hunting for Amazon PPC bidding strategies, polishing your first Amazon PPC tutorial, or looking to future-proof campaigns for 2025, this conversation arms you with tactics you can deploy before the next refresh. Smash that 👍, drop a comment with your biggest Amazon PPC pain point, and hit subscribe so you never miss a growth hack! 🔔Listen on the go: Spotify, Apple Podcasts, or wherever you binge Amazon Advertising content.