Amazon Bid Optimization with Michael Erickson Facchin

Having highly relevant targets and strategic campaign structures is not the end-all-be-all when managing your ads. Often, we see sellers focusing too much on their campaign structures and targets while taking a reactive approach to bidding, which usually results in poor advertising performance. It is important to understand that successful campaigns are designed with a step-by-step, strategic and proactive bidding approach that aligns with the overall business goals. In today's episode, I was happy to be joined by Michael Erickson Facchin from Ad Badger to dive into various bid optimization strategies. We had a great time discussing how sellers can optimize their bids to align with overall business goals and get the most from their advertising efforts. Topics discussed: Setting initial bids for new campaigns The approach to bidding for a new product launch Overall bid adjustment strategies Understanding the value of the next click Connect with Michael: Website: https://www.adbadger.com/ Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866/