Keyword and Product Targeting Research

How do you find keywords and product targets for your campaigns? What do you need to do to populate highly relevant and top converting keywords for new or existing products? Finding the right keywords or products to target is critical to the success of your campaigns. While there are multiple ways to go about this, having a targeted approach to your keyword research and product target research will ensure that you bring the right shoppers to your listings. In this episode, we walk through strategies to build on your funnel structure to automatically feed keywords and product targets downstream.