Making the Most of Prime Day with Amazon Marketing Cloud

Prime Day 2025 is stretching into four days, opening up huge opportunities — and new complexities — for brands on Amazon. In this special guest-hosted episode, Tony Miller (Director of Programmatic Strategy) and Isaac Shelton (Sr. Account Manager) lay out a tactical, AMC-powered strategy to win across each phase of Prime Day. 🔑 Key Takeaways: Learn from past Prime Day data: 3x impressions, 2.6x sales Why AMC outperforms traditional reporting The 3-stage approach: Lead-In, Deal Days, and Lead-Out How to build and layer audiences for precision targeting Use AMC to guide spend pacing, retargeting, and repeat purchase strategies If you’re not using AMC this Prime Day, you’re leaving valuable performance on the table. 👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.